08. External Launch Emails

External Launch Emails

So far we have talked about emails you send to your team and others in your company. There is a different type of email that is written to send to people outside your company to increase the buzz for your product.

• When to Use: External launch emails can definitely be helpful for bigger product feature launches. they don't always make sense for smaller features or behind the hood launches/improvements that aren’t visible to users.
  
  
• Purpose: While an internal launch email is more focused on congratulating the team, an external is more focused on driving adoption of the new feature.
  
  
• Target: External emails are sent to anyone who might be interested in your product. In many cases, this can be your existing user base or users who have joined a waitlist to hear more about your product.

What Should be in an External Launch Email?

External emails should include much more marketing messaging about the product or feature and its value.

• What the product or feature is

• Why users should care/be excited about it

• How users can use it

• When users can expect it (if it's not available immediately)

• Where to go for more info/help

External Launch Email Examples

Additional Reading

Learn more about external launch emails here:

• The 20 best product launch emails that re-engage users

• 20 Announcement Email Examples to Hype Your Product Launch